Pricing your home isn’t just about picking a number — it’s a key part of your selling strategy. And in today’s market, that strategy needs to be spot on.
Right now, buyers have more options than they did even a few months ago. Inventory is growing, which means they can be pickier. If your home is priced too high, it can get passed over without a second thought.
Here’s why pricing your home correctly from the start is one of the smartest moves you can make — and how a knowledgeable local agent (hi, that’s me!) can help you get it right.
Overpricing Comes With Consequences
Sellers who price too high are often basing it on outdated market conditions or a neighbor’s sale that doesn't reflect current demand. When a home sits on the market too long, sellers are often left with three tough options:
Drop the Price
A price cut can bring your home back into buyer view, but it can also send the wrong message. Buyers might wonder what’s wrong with the home — which can lead to lower offers or more hesitation.Take It Off the Market
Sometimes sellers feel discouraged and decide to hit pause altogether. But that often means putting important life goals on hold — like upsizing, downsizing, or relocating.Rent It Out
Renting may sound like a good fallback, but becoming a landlord comes with its own set of challenges. Maintenance, leases, and managing tenants aren’t always as simple as they seem.
The truth is, none of those were likely part of your original plan — and none of them are ideal outcomes.
Real Estate is Local — and So is Pricing Strategy
What’s happening in the national housing market might not reflect what’s going on in our community. For example, some regions are seeing more price reductions than others because inventory levels are changing at different rates.
That’s why local expertise is so important. A skilled agent will analyze real-time, neighborhood-specific data to make sure your home is priced competitively — right from the start.
How the Right Pricing Can Work in Your Favor
A great agent doesn’t just throw out a number. We:
Look at comparable homes and recent sales
Understand current buyer behavior and demand
Factor in your home’s unique features and your goals
Sometimes pricing at market value is the sweet spot. Other times, pricing just below can create competition and drive offers. The goal is always the same: to help you sell quickly and for the best possible return.
Bottom Line
Overpricing your home can lead to unexpected — and unwanted — decisions. But with the right price and a thoughtful strategy, you can sell with confidence and keep your plans moving forward.
If you’re considering selling, I’d love to help you find the right price and approach for today’s market.