Why Half of Homes Are Selling Below Asking (and How to Beat the Odds)
If you’re planning to sell, it’s time to rethink the old strategy of expecting multiple offers above list price. The market has shifted, and today about 50% of homes are selling for less than their asking price.
But here’s the good news: the other half are still selling at – or even above – list. The difference comes down to having the right plan.
What’s Changed?
Over the past few years, ultra-low interest rates and fierce buyer competition created an environment where nearly every home sold fast and for top dollar. That pace wasn’t sustainable. Now, the market has leveled out, and buyers have more choices, tighter budgets, and less urgency.
That means your pricing strategy matters more than ever.
Your First Two Weeks Are Crucial
The most motivated buyers are watching closely when your home first hits the market. If it’s priced too high, they’ll skip right over it. A stale listing often leads to price cuts and lower offers later on.
How to Position Your Home for Success
Make It Shine. Complete repairs, touch-ups, and small updates before listing.
Price It Right from Day One. Base your strategy on recent sales in your neighborhood, not just list prices.
Stay Open. Be willing to negotiate – sometimes it’s not about lowering price, but offering flexibility with closing costs, repairs, or timelines.
The Bottom Line
Sellers who adapt to today’s conditions are still coming out ahead. With the right prep, smart pricing, and guidance from a local expert, you can be on the winning side of that 50%.
Thinking about selling? Let’s chat about the best strategy to get your home noticed (and sold) in this market.